At our sunny Kensington Market studio in Toronto, we illustrate, write, direct, and produce animated content for web, social and broadcast for a buncha clients around the world.
We don’t come with a pre-determined style or approach. We try to get to the heart of what our clients want to achieve, then find the right characters, visuals and story, and bring it together in a few minutes of beautiful animation.
We love working with lots of different folks on select projects; in-house teams in bigger companies wanting to share their brand in more creative ways, smaller brands wanting to create their story, and helping agency creatives bring concepts to life.
We are about 8-12 characters with very different styles, techniques, skills sets, backgrounds and places of birth — lots of unique perspectives to bring to the work. We have two partners, six animators, one producer who keeps us all in line, and our interns who bring in fresh ideas. We aren’t a huge team and tend to work really collaboratively on each project.
If you work with us, you’ll probably see some thoughtful research on your industry and audience, a lot of laughter, experimentation with new styles and techniques, and care in all of the little details.
It’s been over ten years since Jeremy and Bob started the studio and the work we do still brings us joy.
When we first meet you: We’ll ask you a lot of questions, and want to understand what you’re trying to achieve, asking for a project brief from you. We’ll want to hear about your brand’s vision and values, the audience you are trying to connect with. As a group, we’ll talk through some thoughts on the work so that we’re all on the same page in terms of where we want to go.
Aligning on the vision: We’ll take some time for inspiration, exploring different options for creative direction and then share with you a script, storyboard, and style frames which will help you imagine the look, feel and story of the spot. We’ll have a conversation to hear from you on what resonates with you.
Getting the details right: We’ll get into more of the details here. Colour palettes, details of character, final scripting, understanding your brand guidelines.
Kicking off production: You’ll receive a design of all of the animation boards, recordings of voiceover casting, and an animatic that shows a rough idea of the final product. You might have some feedback, and some ideas to add as well.
Making it come to life: As we move forward with animation, you will receive about three rounds of review and feedback as we make progress and continue to add music and voiceover.
Final product: You’ll receive final versioning, subtitles and cutdowns for social, web, and broadcast.