Zootly is an app that helps you do exactly what you do best. Move. Connecting people who want stuff moved with movers who can do just that. The start up company needed a short introduction that would work for both online and television to introduce who they are and how they can make your moving experience better.
Starting with a very corporate direction that was clean and minimal aimed at working directly with corporate clients the agency and client tweaked the direction to deliver a spot that works for both the general public but still fells business oriented.