Polyester News 001.
Process for 3D.
PREPRODUCTION —
STYLE FRAMES /
MOODBOARD
OVERVIEW:
Here we set the visual stage for what to expect in the final spot. Style frames and moodboards are the visual translation of the brief we will be working to. It will show what to expect and make sure that visually everyone is on the same page. If the storyboard is approved, we will use the approved storyboard frames for showing how it will translate to the final look of the animation. Visually we want to make sure the Mood / Atmosphere / Emotion all feel appropriate for the story and message.
OVERVIEW:
Here we set the visual stage for what to expect in the final spot. Style frames and moodboards are the visual translation of the brief we will be working to. It will show what to expect and make sure that visually everyone is on the same page. If the storyboard is approved, we will use the approved storyboard frames for showing how it will translate to the final look of the animation. Visually we want to make sure the Mood / Atmosphere / Emotion all feel appropriate for the story and message.
CLIENT ITEMS TO NOTE:
Lighting and shadows, does it convey the mood and atmosphere that the story requires? Colour, does it fit the brand palette (if needed). Does it also convey the emotion the story needs? Do the visuals create the right emotion for the theme? Does the tone and emotion fit the story?
TESTING THAT HERE
MORE TEXT GOES HERE
MORE TEXT GOES HERE #2
