Remember when you were young and would wake up early up on a Saturday morning? Everyone would still be asleep. You would make yourself a bowl of cereal, park yourself three inches away from the TV, and find yourself totally immersed in your favourite animated show. That feeling you had, being captivated by the characters and the worlds they lived in, connecting to their story and struggles. These characters gave you an escape from the outside reality of a less than perfect world. This is the feeling we create. We make characters that tell meaningful stories that you and the audience connect with. We create stories that spark the curiosity, humanity, and joy in all of us.
Polyester has been telling character driven stories for twelve years. We continuously strive to capture the feeling of connecting an audience to the characters they want to see.
We don’t come with a pre-determined style or approach. We listen to our clients to get to the heart of what they want to achieve and we craft the right characters and visuals to complement the story. We create a unique memorable visual style with characters crafted to light the world on fire.
We are a studio that is proudly over 50% female. We’re also thrilled that our diverse and large team of artists and producers come to Polyester Studio from around the world, including Korea, China, Brazil, Argentina, Spain, Poland, Taiwan, and Hong Kong. We feel it's important that our team reflect the diversity of the characters we create, and the audience we capture.
When we first meet you: We’ll ask you a lot of questions, and want to understand what you’re trying to achieve. We’ll want to hear about your brand’s vision and values, the audience you are trying to connect with, and the emotions you want to capture. As a group, we’ll talk through your thoughts and present research on the project so that we’re all on the same page and headed in the same direction.
Aligning on the vision: We’ll take some time for inspiration and exploring different options for creative direction. We'll then share with you a script, storyboard, and style frames which will help you imagine the look, feel and story of the spot. We’ll have a conversation to hear from you on what resonates with you for your audience.
Getting the details right: We’ll get into more of the details here. Colour palettes, details of character, final scripting, understanding your brand guidelines, and planning to make your vision look great.
Kicking off production: You’ll receive a design of all of the animation boards, recordings of voice over casting, and an animatic that shows a rough idea of the final product. You might have some feedback, and some ideas to add that we'll incorporate as we move into animation.
Making it come to life: As we move forward with animation, you will receive about three rounds of reviews with time for feedback. We'll continue to make progress visually while adding music, sound design and any voice talent.
Final product: You’ll receive final versioning, subtitles and cut downs for social, web, and broadcast.