Our sunny studio in Toronto is a place of warmth and joy, for our clients and our team. And we have a pretty fluffy dog to greet you at our studio door.
We don’t come with a pre-determined style or approach. We try to get to the heart of what our clients want to achieve, then find the right characters, visuals and story, and bring it together in a few minutes of beautiful animation.
We love working with lots of different folks on select projects; in-house teams in bigger companies wanting to share their brand in more creative ways, smaller brands wanting to create their story, and agency creatives bringing concepts to life.
We’ve done explainer videos for tech firms introducing a new service, educational spots highlighting a need for social action, internal communication videos to engage employees and stakeholders in the company’s vision and values, brand anthems and manifestos, and of course tons of animated commercials for various platforms.
We started our studio over ten years ago with just two guys (Jeremy & Bob), one client, and a lot of love for this work. We’re now of team of 8-12 unique characters who in their own words here describe our team and studio culture:
Polyester is a collaborative environment where we collectively draw on each other’s strengths to create solutions.
We’re a really diverse, tight-knit and highly collaborative team, we bring fresh perspectives to each project, and create a memorable visual style that is unique to you.
We are free to experiment and try things that broaden our creative abilities, we make sure to always be there for each other, we care about getting to know our clients and finding ways to create great content for them.
If you work with us, you’ll probably see some thoughtful research on your industry and audience, a lot of laughter, experimentation with new styles and techniques, and care in all of the little details.
When we first meet you: We’ll ask you a lot of questions, and want to understand what you’re trying to achieve, asking for a project brief from you. We’ll want to hear about your brand’s vision and values, the audience you are trying to connect with. As a group, we’ll talk through some thoughts on the work so that we’re all on the same page in terms of where we want to go.
Aligning on the vision: We’ll take some time for inspiration, exploring different options for creative direction and then share with you a script, storyboard, and style frames which will help you imagine the look, feel and story of the spot. We’ll have a conversation to hear from you on what resonates with you.
Getting the details right: We’ll get into more of the details here. Colour palettes, details of character, final scripting, understanding your brand guidelines.
Kicking off production: You’ll receive a design of all of the animation boards, recordings of voiceover casting, and an animatic that shows a rough idea of the final product. You might have some feedback, and some ideas to add as well.
Making it come to life: As we move forward with animation, you will receive about three rounds of review and feedback as we make progress and continue to add music and voiceover.
Final product: You’ll receive final versioning, subtitles and cutdowns for social, web, and broadcast.
