Go Transit.

Safety Never Stops.

BBDO tasked us with taking their phase one direction of simple line iconography and elevating it beyond the expected for phase 2. We introduced a huge assortment of fun characters that still connect to phase 1 in style and tone but now push the engagement with the audience. We created a large set of animated character loops that can be easily combined and edited into infinite combinations to allow the agency and client to have the greatest flexibility in rolling out the Safety never stops campaign.