Metrolinx.

Safety is Simple Art Library.

Metrolinx was looking to build on the success of their 2023/24 OOH campaign, which we had crafted with Leo Burnett. Polyester was commissioned to build additional assets for an art library that could be used for their internally driven marketing efforts. Characters, vehicles, and construction elements were all delivered as easy-to-combine templates for any possible use. The messaging of the illustrations is to promote safety & best practices for transit riders in a relatable and engaging way increasing safety perception and the likely hood of riders to use transit more often.