Metrolinx Kids Safety.

Saftey for all campaign.

Requested to create a transit safety film for kids on behalf of Metrolinx and Leo Burnett. The work we’ve created is one that talks about safety in a way that isn’t finger-wagging or hard-edged. The illustration style echoes that sentiment by being a warm guiding hand capturing our safety message and the people we’ve made it for. The backgrounds are minimalist to demonstrate the simplicity in tone of our messaging (and to keep our focus where it matters)