Bill 156.

Fight the power.

Working with Animal Alliance we crafted a spot to shed light on a new bill passed by the Government of Ontario. We created the film to show that the purpose of Bill 156 is to conceal unacceptable conditions at farms, workplaces, and agri-businesses. At the same time, to safeguard the financial interests of large factory farming operations.

We developed the script and visuals to balance out the serious nature of the message, and create characters that the viewer would empathize with. This gives our message more staying power and helps drive the audience to learn more. Audio by White Noise Lab.