Chips Ahoy!.

Introducing Chips Ahoy Middles.

To introduce a new Chips Ahoy cookie, Polyester was asked to create a cast of characters to tell the animated story of an over the top press conference with a surprise ending. Polyester directed the spot featuring a number of enduring characters including an eccentric scientist, a collection of memorable reporters and our hero, the Chips Ahoy cookie.

Visual Development

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