Interac.

Brought on by the agency Zulu Alpha Kilo, we crafted an animated spot to help Interac introduce its ability to handle transit payments with your debit card. As public transportation ridership has declined during the pandemic we wanted to help a company that is making it easier to use public transportation and help people know riding is safer and easier than ever. The brief from agency Zulu, called for fast action that is always moving, with long shots, seamless action, and a camera that swoops through the city following people on their transit journeys. We begin by following a woman in her 30s long boarding to a bus stop…
Audio by Jeff Moberg.