University Hospital Foundation.
Where Hope Lives.
PROBLEM: The brand consultancy Blackjet approached us to create an animated series of broadcast and social spots to drive awareness of the University Hospital Foundationʼs new brand look and feel, bold message, and tagline. This campaign also needed to educate Albertans about UHF's important work in Cardiac care and Alzheimer's research and convey their vision of hope for the future.
SOLUTION: The University Hospital Foundation has big ideas for revolutionizing health care and is looking to the future and what it could be. To combat apathy and a challenging outlook for Alzheimer's and Cardiac care patients, we created a hopeful and colourful reality that isn't yet defined. It is painterly and dream-like; while the story is not a reality yet, with help, it can be. It's a world immersed in colour and cel-animated fluid transitions to show the pain of losing your entire world and a future where medication can bring it all back. Using a live-action opening of the actual doctors working on treatment and research, we leveraged their presence to contrast the dream-like animated worlds we created with the reality that research and care are underway.
