Weekends are for characters.
PROBLEM: To introduce our new shop and characters with an animated video that would need to be played without audio at the top of the Weekend Characters site. We needed to introduce the Weekend Characters' characters but not make the video feel too young. The characters had to have enough screen time to communicate their personalities and lay the groundwork for possible future shows and opportunities.
SOLUTION: We anchored the characters in the neighbourhood they live in, Kensington Market. This ensured the trailer would not come across as too young and gave the whimsical characters a contrasting element of grit and texture with the working class turned tourist neighbourhood. This also showed off the surrounding area for the shop location and helped to establish our new shop in the evolving neighbourhood. Weekend Characters is open on weekends and online at https://weekendcharacters.com/