DoorDash & PC points.

It’s raining points.

Continuing the modular approach built around the DoorDash Icon that provides a framework for visually connecting different messages. The Icon ensures the brand is always front and centre while dozens of worlds are created around it, each supporting a key message or touchpoint. Worlds can be mixed or moved around in order, depending on the message. This system gave us the flexibility to drop, add, or modify worlds late in the process. Worlds were also looped, accommodating additional future social and OOH content needs. Audio by SNDWRx.