DoorDash.
Your Door to More.
PROBLEM:
How can we increase visual interest and create Performance/Brand Marketing spots for DoorDash that are actually engaging to watch. And can we do so with a system that is easily customizable, allowing for easy updates and flexible modifications to accommodate continually changing messages?
SOLUTION:
A modular approach built around the DoorDash Icon that provides a framework for visually connecting different messages. The Icon ensures the brand is always front and centre while dozens of worlds are created around it, each supporting a key message or touchpoint. Worlds can be mixed or moved around in order, depending on the message. This system gave us the flexibility to drop, add, or modify worlds late in the process. Worlds were also looped, accommodating additional future social and OOH content needs. Audio by SNDWRx.
