Foundations for Social Change.

The New Leaf project.

We created an animated spot for Foundations for Social Change to help raise awareness of a different solution to tackle homelessness and getting people off the street as soon as possible with their New Leaf project. Our goal is to visually show how direct cash payments to those in need, gets people off the street faster and more efficiently than the current system. As we watch governments spend millions on removing tents from parks, we feel there is a better solution. It starts with the work happening by FSC. Anyone can be homeless, and that getting back on your feet as soon as possible is essential to staying off the streets. To learn more about this organization and challenge your own preconceptions around homelessness you can read:
UK: The Independent
USA: Fresh Water Cleveland

Visual Development

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