Bullseye and the Whale.

Target playfully kicks off summer with a tale of friendship to introduce their branded line of summer wear, vineyard vines. We teamed up with Partners & Spade and Target to capture the essence of summer for Target’s new brand, vineyard vines. Told with no dialogue, Bullseye and The Whale allowed us to bring two very different characters to life, and show the growth of their friendship through increasingly playful interaction and motion. We introduced a joyful and light aesthetic and worked to effortlessly create the friendship between the characters – and even managed to sneak the Target logo into the cloud formations.

Visual Development

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