Bullseye and the Whale.

Target playfully kicked off summer with a tale of friendship to introduce their co-branded line of summer wear with Vineyard Vines. Told with no dialogue, Bullseye and The Whale allowed us to bring two very different characters to life, and show the growth of their friendship through increasingly playful interaction. Teaming up with Partners & Spade and Target, we introduced a joyful and light aesthetic and worked to effortlessly create the friendship between the characters – and even managed to sneak the Target logo into the cloud formations.

Visual Development

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