University of Regina.
Imagineur — See beyond the bottle cap.
PROBLEM: Agency M5, working with the University of Regina, wanted to introduce the University's Imagineur program. Landing on the metaphor of a bottle cap being more than just a bottle cap, they came to us at Polyester to bring the concept to life.
SOLUTION: We crafted a 30-second animation for TV and social, introducing the Imagineur program. We follow the bottle cap through a variety of styles and techniques that blend together to elevate a simple journey into a more ambitious visual kaleidoscope that speaks to the target audience.