University Hospital Foundation.
Where Hope Lives.
PROBLEM: The agency Blackjet approached us to create an animated campaign that will drive awareness of the University Hospital Foundationʼs new brand look and feel, bold message, and tagline. This campaign should also educate Albertans about the important work UHF does and their vision of hope for the future.
SOLUTION: The University Hospital Foundation has big ideas for revolutionizing health care and is looking to the future and what it could be. To combat the apathy and negative outlook for Alzheimer's and cardiac care, we created a hopeful and colourful reality that isn't yet defined. It is painterly and dream-like; while our story is not a reality yet, with help it can be. It's a world immersed in animated colour – as UHF has changed its branding and now incorporates a new colour system to showcase.
